Category Archives : Reading

What I have Been Reading.

A collection of interesting articles I have come across during the past month.


What I Have Been Reading – March 2019

A collection of articles and things I have learnt over the course of March 2019. Luxuries Become Necessities One of history’s few iron laws is that luxuries tend to become necessities and to spawn new obligations. Once people get used to a certain luxury, they take it for granted. Then they begin to count on it. Finally they reach a point where they can’t live without it. Medium.com   Great Companies Create Markets According to Uber’s first pitch deck, their total addressable market was 4.2B. Last year they made 11.3B in revenue.  The Lesson: Great companies don’t capture total addressable market. They create it.  As Uber’s CEO Dara Khosrowshahi said: “Cars are to us […]


What I Have Been Reading – February 2019

Reading Is A Cheat Code Improving what you consume is the fastest way to accelerate your pace of progress. Time is scarce, so you can’t read everything. You have to make tradeoffs. As you choose what to read, you walk a balance between thinking differently and knowing more than others.  Perrell.com A Hack For Selective Reading “Any headline that ends in a question mark can be answered by the word no.” “Did Last.fm Just Hand Over User Listening Data to the RIAA?” This story is a great demonstration of my maxim that any headline which ends in a question mark can be answered by the word “no.” The reason why journalists use that style […]


What I have Been Reading January 2019

A few weeks ago, I published a post titled ‘What I learnt in 2018’. It was a collection of articles and stories I found interesting over the course of last year. Subsequent to this post, a number of readers emailed me to request doing a similar style of post on a regular basis. As such I have decided to do monthly posts on what I have been reading. Find below extracts from posts I have read in January 2019. Enjoy.  People Don’t Buy Products. They Buy Better Versions Of Themselves. “People don’t buy products because of what those products do, they buy products because of what they imagine they can […]


What I Learnt In 2018

2018 was an extraordinary. It was intense for a variety of reasons. Perhaps the most significant of which is that I believe it’s the year that our attention reached full saturation causing every smallish piece of news to feel like it’s both world-ending and totally-not-a-big-deal-and-maybe-not-even-true, all at the same time. We now live in a post-truth alternative facts world. Here a few things I read and learnt in 2018 which you might have missed. Time – Time goes faster as we get older because we have fewer firsts. Time appeared slower when we are younger because we were experiencing more first time events. First occasions are novel events and we […]