Category Archives : Investing Theory

A list of articles on the theory of investing. Articles that give you the knowledge on how to invest. Looking at the Invest Money tab to find out what to invest in.


The Fantastic Economics Of Consumer Staple Stocks Result In Outsized Returns 4

Any regular reader of this site will know that I have a preference for investing in consumer staple stocks. Consumer staple companies sell products that are essential to everyday life, such as food, beverages, tobacco and household items; goods that people are unable or unwilling to cut out of their budgets regardless of their financial situation. My investment portfolio has an outsized position in this industry having bought stocks in Unilever, Procter & Gamble, RB, Estee Lauder, Coca Cola, Britvic, AG Barr, Imperial Brands and PZ Cussons. The consumer staples sector fascinates me because it reveals so much about human nature and the problem of economics versus behavioural economics. Over long periods […]


You Need To Become A Collector Of Cash Generating Assets

If the 1% had a secret it would be this – they focus on collecting assets that generate dividends, interest, rents and royalties. The collect cash generating assets such as patents, movie rights, property ownership, businesses, equities or farmland. On the other hand, the majority of people focus on collecting ‘stuff’. They always buy liabilities instead of assets and wonder why they never get ahead. It’s time to learn the rules of the game. Its time to learn how money works. What you read, watch and fantasise about the rich and what they actually do are two different things. Most people have this erroneous view that the rich splurge without […]


A Year In The Markets And The Path Ahead

What a year it has been in the markets. Neither the vengeance of Mother Nature, North Korea’s threats of nuclear retaliation, an increasingly fractious political environment both at home and abroad, the first year of Donald Trump, a rising terrorism threat, nor the prospects for coordinated monetary tightening by central banks in the US, the UK, and Europe were enough to shake investor conviction over the past year . Global equity markets have roared over the past year and continued their advance unabated. Investors who were waiting for a chance to ‘buy the dip’ have been left on the sidelines still awaiting an opportunity to do so. Such has been […]


4 Factors To Consider Before Investing In A Consumer Staples Company

When Jeremy Siegel and Jeremy Schwartz were doing research for the book The Future for Investors, they wanted to find the best performing stock from the original 1957 version of the S&P 500[i]. What they found wasn’t an exciting technology stock, or a behemoth oil company, but rather a simple consumer stock: cigarette maker Philip Morris (now called Altria Group). What’s more, Siegel and Schwartz found that 11 of the top 20 long-term performers came from the same boring economic sector: consumer staples. And Jeremy Siegels findings were not an outlier. Consumer Staples companies – those that sell essential repeat everyday products such as food, beverages, tobacco and household items […]


Staying The Course Is Harder Then It Sounds – A Real Life Account

One of the most common mantras is stay the course. When everyone is panicking and selling out of their positions, you should hold firm and wait for a businesses performance and/stock price to rebound. After all you should never sell at the bottom – investing is all about buying low and selling high. Whist staying the course may sound like a simple thing to do in theory – especially in hindsight when you get to look at the recovery of shares that got pummelled by the financial crises – it is much harder to do in practice. When you actually have your hard earnt money in the markets and you […]


Invest In World Dominating Dividend Paying Stocks 3

One of the simplest ways to make money on the stock exchange is to invest in world dominating businesses. Companies that are the worlds strongest and safest. Companies that are generally the largest and most powerful company in its industry. Company’s like Wal-Mart, the largest retailer, or Nestle the largest packaged food company or Nike the largest sports apparel company. And although this strategy might sound too simple and straightforward, it is important to remember that some of the world’s greatest investors like Warren Buffet (owning shares in Coca Cola and American Express for instance) made close to 20% p.a. returns for decades using this method. As I have mentioned […]


The Secret Coca Cola Millionaires Of Quincy Florida.

At first glance, the town of Quincy in Florida has nothing special about it. It seems like any other town found across southern America. But dig a little deeper and you will find that Quincy was once the richest town per capita in the United States. This was all thanks to the beverage giant that is Coca Cola. In the midst of the Great Depression of the ’20s and ’30s, a banker named Pat Munroe noticed that even during the depths of the Great Depression, otherwise impoverished people would spend their last nickel to buy a glass of Coca-Cola. At the time, the Coca-Cola company was trading for less than […]


September Monthly Stock Purchase – Fidessa DMGT Advantages Of Technology Stocks 1

Technology has been the driving force behind the progress made in he 21st century. So in this regard, it is really strange that the London market has barely any world leading technology companies listed on it. And the few that are listed, they are normally undervalued compared to peers worldwide – just look a ARM and Aveva for examples of this and they have duly undergone a takeover and a merger. Fidessa is one of the only truly global technology companies we have left on our main UK market and I believe its valuation at 20x earnings is cheap for a company of its quality. If Fidessa was trading on […]


A Masterclass In Capital Allocation – Imperial Brands Case Study

Investors in Imperial Brands have done extremely well over the years. If you had purchased 1000 shares in the company at the turn of the century for £3,820, your holdings would be worth £32,000 today – This is without accounting for the £13,330 in dividend you received along the way. This is a compounded annual return of 14.7%. Amazing! One of the reason the company has done so well is because the underlying economic engine of the business is a great one. I have mentioned many times before that the economics of the tobacco industry are simply wonderful. But apart from Imperial Brands being in a fantastic industry economically, investors […]


The Death Of Brands – What Investors Need To Know

One of the common investment mantras is to buy companies with strong brands. The reason being a strong brand name will insulate a product from competitors causing the company that owns the brand to charge higher prices and earn above average returns. Whilst I am a fan of brands as an economic moat (Competitive advantage), I am unsure many people know what a strong brand actually means. Furthermore investors today are pacing too high a value on brands without understanding the consumer landscape has changed. History Of Brands Going back in time – say the 1800s – it is fair to say life was local. You didn’t experience a world […]