Category Archives : Investing Theory

A list of articles on the theory of investing. Articles that give you the knowledge on how to invest. Looking at the Invest Money tab to find out what to invest in.


Staying The Course Is Harder Then It Sounds – A Real Life Account

One of the most common mantras is stay the course. When everyone is panicking and selling out of their positions, you should hold firm and wait for a businesses performance and/stock price to rebound. After all you should never sell at the bottom – investing is all about buying low and selling high. Whist staying the course may sound like a simple thing to do in theory – especially in hindsight when you get to look at the recovery of shares that got pummelled by the financial crises – it is much harder to do in practice. When you actually have your hard earnt money in the markets and you […]


Invest In World Dominating Dividend Paying Stocks 3

One of the simplest ways to make money on the stock exchange is to invest in world dominating businesses. Companies that are the worlds strongest and safest. Companies that are generally the largest and most powerful company in its industry. Company’s like Wal-Mart, the largest retailer, or Nestle the largest packaged food company or Nike the largest sports apparel company. And although this strategy might sound too simple and straightforward, it is important to remember that some of the world’s greatest investors like Warren Buffet (owning shares in Coca Cola and American Express for instance) made close to 20% p.a. returns for decades using this method. As I have mentioned […]


The Secret Coca Cola Millionaires Of Quincy Florida.

At first glance, the town of Quincy in Florida has nothing special about it. It seems like any other town found across southern America. But dig a little deeper and you will find that Quincy was once the richest town per capita in the United States. This was all thanks to the beverage giant that is Coca Cola. In the midst of the Great Depression of the ’20s and ’30s, a banker named Pat Munroe noticed that even during the depths of the Great Depression, otherwise impoverished people would spend their last nickel to buy a glass of Coca-Cola. At the time, the Coca-Cola company was trading for less than […]


September Monthly Stock Purchase – Fidessa DMGT Advantages Of Technology Stocks

Technology has been the driving force behind the progress made in he 21st century. So in this regard, it is really strange that the London market has barely any world leading technology companies listed on it. And the few that are listed, they are normally undervalued compared to peers worldwide – just look a ARM and Aveva for examples of this and they have duly undergone a takeover and a merger. Fidessa is one of the only truly global technology companies we have left on our main UK market and I believe its valuation at 20x earnings is cheap for a company of its quality. If Fidessa was trading on […]


A Masterclass In Capital Allocation – Imperial Brands Case Study

Investors in Imperial Brands have done extremely well over the years. If you had purchased 1000 shares in the company at the turn of the century for £3,820, your holdings would be worth £32,000 today – This is without accounting for the £13,330 in dividend you received along the way. This is a compounded annual return of 14.7%. Amazing! One of the reason the company has done so well is because the underlying economic engine of the business is a great one. I have mentioned many times before that the economics of the tobacco industry are simply wonderful. But apart from Imperial Brands being in a fantastic industry economically, investors […]


The Death Of Brands – What Investors Need To Know

One of the common investment mantras is to buy companies with strong brands. The reason being a strong brand name will insulate a product from competitors causing the company that owns the brand to charge higher prices and earn above average returns. Whilst I am a fan of brands as an economic moat (Competitive advantage), I am unsure many people know what a strong brand actually means. Furthermore investors today are pacing too high a value on brands without understanding the consumer landscape has changed. History Of Brands Going back in time – say the 1800s – it is fair to say life was local. You didn’t experience a world […]


Share Price Charts Can Be Misleading – GSK And The Power Of Dividends

Most people look at the GSK stock price over the last 10 years and think it’s been dead money. The share chart will show that GSK shares were trading hands for £13.40 in 2007 and are trading for £14.80 in 2017. A lot of people have become disheartened by this abysmal share price performance. But it is important to note that great companies do go through extended periods of share price stagnation. And just because a company’s share price has stagnated does not mean wealth is not being created. GlaxoSmithKline is a classical example of this phenomenon. The persistent negative news-flow the company has faced over the past 10 years […]


Investors Need To Be Patient To Outperform Markets

One of the investment mantras we constantly hear about is the need for us as investors to be patient and think long-term. Whilst many of us know this principle, few really follow it in real life – it is akin to the statement of eating well and exercising more. But in this post today I will explain why patience is essential to earning above average returns. I will try to approach it based on logic and not because the gurus of investing have been preaching it. In order to understand the importance of being patience, let’s take a series of logical steps: Research by way of the Efficient Market Hypothesis […]


Why Stocks Are The Best Asset Class To Own

There has long been a debate about which asset class is the best to own. The discussion around property vs equities is particularly interesting. But in my opinion, there should be no discussion for long term investors as equities (stocks) are the best hands down. Looking at historic returns, equities have historically outperformed all other asset classes returning 9% per annum whereas property only returned 5.7% per annum. So why do equities outperform all other asset classes? The main reason why equities produce higher returns is due to equities having the unique ability to compound in value in a way that investments in other asset classes cannot. The explanation for […]


Investors Need To Understand Accounting – Warren Buffets 1982 Shareholder Letter

It seems that most investors today are oblivious as to the language of accounting. They would rather look at headline figures presented in financial media than actually dig through an annual report. Even famed investor Terry Smith once mentioned that analyst – the people that are paid to scrutinise a companies performance – don’t usually read a full set of accounts. But if you want to be an investor in individual stocks, it imperative that you learn the language of accounting. The accounts give you the clearest picture of a business and where it is headed. The accounts can show you weather a companies earnings are real or if they […]