Daily Archives: May 14, 2019


Are People Buying The Wrong Coke – COKE VS KO

Coca Cola. Probably the most ubiquitous brand in the world. The iconic company is so unique that it is almost impossible for the company to be mistaken for another. Yet a case of mistaken identity is what appears to be happening – at least in the stock market. A very strange thing has been happing in the markets recently. The share price of Coca-Cola Consolidated (COKE) has rocketed from $180 at the start of the year to close to $400 today. This is an astonishing rise of 122% in under 5 months. Naturally, curiosity got the better of me and I went to look at the accounts for COKE. What […]