Daily Archives: March 29, 2019

What I Have Been Reading – March 2019

A collection of articles and things I have learnt over the course of March 2019. Luxuries Become Necessities One of history’s few iron laws is that luxuries tend to become necessities and to spawn new obligations. Once people get used to a certain luxury, they take it for granted. Then they begin to count on it. Finally they reach a point where they can’t live without it. Medium.com   Great Companies Create Markets According to Uber’s first pitch deck, their total addressable market was 4.2B. Last year they made 11.3B in revenue.  The Lesson: Great companies don’t capture total addressable market. They create it.  As Uber’s CEO Dara Khosrowshahi said: “Cars are to us […]