Daily Archives: November 29, 2017


4 Factors To Consider Before Investing In A Consumer Staples Company

When Jeremy Siegel and Jeremy Schwartz were doing research for the book The Future for Investors, they wanted to find the best performing stock from the original 1957 version of the S&P 500[i]. What they found wasn’t an exciting technology stock, or a behemoth oil company, but rather a simple consumer stock: cigarette maker Philip Morris (now called Altria Group). What’s more, Siegel and Schwartz found that 11 of the top 20 long-term performers came from the same boring economic sector: consumer staples. And Jeremy Siegels findings were not an outlier. Consumer Staples companies – those that sell essential repeat everyday products such as food, beverages, tobacco and household items […]